PRIVACY POLICY | ALEXANDER & BJÖRCK

At Alexander & Björck, we are fully committed to safeguarding the privacy of individuals and upholding the principles of data protection. This Privacy Policy explains how and why we collect, use, process, and protect personal data from visitors to our company website and the websites of our venues. It also outlines the legal basis on which we process personal data and the circumstances under which data may be shared with third parties—all in full accordance with the General Data Protection Regulation (GDPR) 2018.

 

This Privacy Policy applies to all websites operated by Alexander & Björck. By accessing or using any of our websites, you agree to the terms set out in this policy.

 

Contacting Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

 

 

WHO ARE WE?

Alexander & Björck is a luxury events and catering company with its headquarters in London, United Kingdom. The company specialises in the planning and execution of bespoke private and corporate events. With a strong focus on high-quality service, culinary excellence, and design-led experiences, Alexander & Björck is an accredited supplier to several prestigious venues.

 

 

HOW DO WE COLLECT INFORMATION FROM YOU?

We may collect personal data from you through various interactions with our company, including but not limited to when you:

 

  • Visit and use our websites
  • Subscribe to receive our electronic newsletters
  • Submit a job application through our recruitment channels
  • Complete and submit a contact or enquiry form
  • Communicate directly with a member of our team via email, phone, or in person

 

 

WHY DO WE COLLECT INFORMATION FROM YOU?

We collect personal information for a range of legitimate business purposes, including but not limited to the following:

 

  • To enhance and personalise your experience when using our websites
  • To inform you about news, updates, and promotional offers related to our services and products
  • To process and manage any bookings you make with us
  • To fulfil and deliver any online orders or requests you have placed
  • To respond to enquiries or requests submitted via our contact forms
  • To meet our contractual obligations or to take steps in preparation for entering into a contract
  • To process your participation in competitions or promotional campaigns
  • To request feedback on the services we provide and better understand your needs
  • To notify you of important changes to our services, policies, or terms that may affect you

 

We regularly review our data retention policies to ensure that personal data is not kept longer than necessary. Certain information may be retained to comply with legal or regulatory obligations. In all cases, we will retain your personal information only for as long as is necessary for the relevant purpose or as set out in any contract you may hold with us.

WHAT TYPE OF INFORMATION IS COLLECTED FROM YOU?

We may collect a variety of personal information from you, including but not limited to:

  • Full name
  • Postal address
  • Email address
  • Telephone number
  • IP address
  • Information about your interactions with our websites, including pages visited and access times

 

If you make a purchase through our website, please note that your payment card details are not collected or stored by us. Instead, this information is handled securely by our third-party payment processors, who are specialised in the encrypted capture and processing of credit and debit card transactions in compliance with applicable data protection and payment security standards (e.g., PCI-DSS).

 

 

WHO HAS ACCESS TO YOUR INFORMATION?

Alexander & Björck is the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

 

We do not sell your personal information to third parties, nor do we share your data with third parties for their own marketing purposes. However, we may disclose your personal data to trusted third-party service providers who act on our behalf and assist in the delivery of our services. These may include, for example, website hosting providers, IT support services, and payment processors.

 

Where third-party service providers are engaged:

  • We disclose only the personal information that is necessary for them to perform their specific services
  • They are contractually obligated to keep your data secure and confidential
  • They are prohibited from using your personal information for their own purposes, including direct marketing

 

We ensure that all such third parties operate under data processing agreements that are compliant with applicable data protection regulations.

 

 

THIRD PARTY PRODUCT PROVIDERS WE WORK IN ASSOCIATION WITH

We work with a number of trusted third-party service providers to help us deliver our services effectively and securely. These third parties may process your personal data on our behalf, under strict contractual terms.

 

Email Marketing (Mailchimp)
If you choose to subscribe to our newsletter, your personal data (such as your name and email address) will be stored and processed by Mailchimp, a third-party email marketing platform. Mailchimp processes data in accordance with its own privacy and security policies and acts solely on our instructions. You will be asked to opt in to receive marketing communications, and you may unsubscribe or update your preferences at any time using the links provided in our emails. For more information, please refer to Mailchimp’s Privacy Policy.

 

Online Payments
When you make a payment through our website, your transaction is processed securely by a third-party payment processor specialising in encrypted and compliant handling of credit/debit card transactions. We do not store or have access to your full payment card details. If you have questions regarding the security of transactions, please contact us directly.

 

Business Transfers and Legal Obligations
We may transfer your personal data to a third party:

  • In the event that we sell or transfer part or all of our business or assets as part of a business restructuring, merger, or acquisition
  • If we are under a legal duty to disclose or share your personal information to comply with a legal obligation or to enforce or apply our terms and conditions

In all such cases, we will ensure that your data is transferred securely and only where the receiving party has appropriate safeguards in place.

 

 

HOW YOU CAN ACCESS AND UPDATE YOUR INFORMATION

We are committed to ensuring the accuracy of the personal information we hold about you. You have the right to request access to the personal data we process concerning you, to verify its accuracy, and to request correction or updating where necessary.

 

To make such a request, please contact us by:

 

Upon receipt of your request, we will provide you with a copy of the personal information we hold about you in electronic format, normally within 30 calendar days. Please note that if your request is complex or involves a large volume of information, we may charge a reasonable administrative fee and extend the response period to up to 60 calendar days, in accordance with applicable data protection laws.

 

For more information about your rights as a data subject, you may also visit the Information Commissioner’s Office (ICO) website at https://ico.org.uk.

 

 

RIGHT TO ERASURE

You have the right to request that Alexander & Björck erase all personal data we hold about you, subject to certain legal exceptions. This right applies where there is no legitimate reason for us to continue processing your data, and provided that such erasure is not overridden by other applicable laws or regulatory requirements.

 

To exercise your right to erasure, you may contact us by:

 

We will consider your request in accordance with applicable data protection laws and respond within the required statutory timeframes.

 

 

USE OF ‘COOKIES’

Like many other websites, the websites operated by Alexander & Björck use cookies to enhance your browsing experience.

 

Cookies are small text files sent to your device by a website and stored on your browser. They enable the website to recognise your device when you return and collect statistical data about your browsing activities and patterns. Cookies do not identify you as an individual.

 

For example, we use cookies to remember your country preference, which helps us improve our website and provide you with a more personalised service.

 

You can manage or disable cookies by adjusting your browser settings; however, please note that disabling cookies may affect the functionality of certain features on our website, such as the shopping cart. Importantly, no personal information is stored or collected within these cookies.

 

 

SECURITY PRECAUTIONS IN PLACE TO PROTECT THE LOSS, MISUSE OR ALTERATION OF YOUR INFORMATION

We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it against loss, misuse, unauthorised access, alteration, or disclosure.

 

Sensitive information, such as credit or debit card details, is encrypted and transmitted securely using SSL (Secure Sockets Layer) encryption technology. When you are on a secure page, a padlock icon will typically appear in your web browser’s address bar, indicating that your connection is encrypted.

Please be aware that non-sensitive information, such as email addresses, may be transmitted over the internet in an unencrypted form. Although we strive to protect all personal data, we cannot guarantee the security of information transmitted to us electronically and therefore any transmission is at your own risk.

 

Once we receive your personal information, we employ strict security measures to safeguard it within our systems and limit access only to authorised personnel.

 

 

PROFILING

We may analyse your personal information to build a profile of your interests and preferences. This enables us to tailor communications and provide you with information and offers that are relevant to you. We will only send you such communications if you have given us the necessary consent to do so.

Where available, we may supplement this information with data obtained from reputable external sources to enhance the accuracy and effectiveness of our profiling.

 

Additionally, we may use your personal information to detect, prevent, and mitigate fraud and credit risk in accordance with applicable laws.

 

 

LINKS TO OTHER WEBSITES

Our websites may contain links to external websites operated by third-party organisations. Please note that this Privacy Policy applies solely to the websites operated by Alexander & Björck. We strongly encourage you to review the privacy policies of any third-party websites you visit via links from our site.

 

We are not responsible for the privacy practices, content, or security of such external websites, even if you access them through a link on our website.

 

Likewise, if you arrived at our website via a link from a third-party site, we are not responsible for the privacy policies or practices of the owners and operators of that originating site. We recommend that you consult the relevant privacy policy of any third-party site before submitting any personal information.

 

 

16 OR UNDER

We are committed to protecting the privacy of children aged 16 or under. If you are under the age of 16, please ensure that you obtain the consent of a parent or guardian before providing us with any personal information.

 

We do not knowingly collect personal data from individuals under 16 without such consent. If we become aware that we have inadvertently collected personal data from a child without appropriate consent, we will take steps to delete that information promptly.

REVIEW POLICY

This Privacy Policy is reviewed regularly and updated as necessary to ensure ongoing compliance with applicable data protection laws and to reflect any changes in our data processing activities or services.

 

We recommend that you review this policy periodically to stay informed of how we are protecting your personal data.

 

If you have any questions or concerns regarding this Privacy Policy or our data protection practices, please contact us at:

 

 

 

USE OF COOKIES

This website uses cookies to enhance user experience and functionality. Where required by applicable legislation, a cookie consent management system is in place to enable users to provide or withhold explicit consent for the use and storage of cookies on their device. Cookies are small text files that are placed on your computer or device to collect standard internet log information and visitor behaviour data. This information is used to track user interaction with the website, improve site functionality, and deliver a personalised browsing experience.

 

You have the option to manage your cookie preferences at any time via your browser settings. If you wish to restrict or block cookies, you can do so by adjusting the settings in your internet browser. Please note that disabling cookies may affect the functionality of certain parts of the website.

Additionally, you may use the cookie control mechanism presented upon your first visit to accept or reject the use of non-essential cookies in accordance with your preferences.

 

 

REMOVING OR BLOCKING COOKIES

You can use your web browser to delete and block cookies. You can find information on changing the cookie settings within your browser by using the links below. Please note we are not responsible for the content on external websites.

Internet Explorer cookies information
Chrome cookies information
Firefox cookies information
Safari cookies information

 

 

WEBSITE VISITOR TRACKING

Our website uses tracking software to monitor visitor behaviour and usage patterns. This enables us to better understand how users interact with the website, helping us to improve functionality, content, and the overall user experience. The tracking software may place a cookie on your device’s hard drive for this purpose. These cookies are used solely to collect anonymised statistical data regarding your browsing activity. They do not store, save, or collect any personal information that could directly identify you.

 

By using our website, you consent to the use of such tracking tools unless you have adjusted your browser settings to refuse cookies.

 

 

CONTACTING US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us using one of the following methods:

  • Email: [email protected]
  • Post: Alexander & Björck, Bluebird Chelsea, 350 King’s Road, London SW3 5UU
  • Telephone: A&B Office: 020 3457 1700
  • Events Mobile: 07710 094 864

 

We will respond to your enquiry in accordance with applicable data protection laws and aim to address all queries in a timely and professional manner.